THE LITTLE PRINCE
Ballin has chosen as a flagship product in supporting a non-profit project its vibrantly coloured bag capsule devoted to the Little Prince.
Ballin dedicates its capsule collection to its namesake Onlus Piccolo Principe, a place of love and care for children who have had to be taken from their families by the Juvenile Court, and Ballin is to donate 30% of the capsule’s proceeds to the charity.
The campaign supporting this new line was created by renowned photographer Simone Falcetta who captured the fairy-tale-like atmosphere reconstructed by famous
papercraft artist Mauro Seresini.
The capsule collection will be available to purchase from 16 April in the Ballin single-brand stores in Milan and Russia, and can be ordered on the e-commerce site www.ballin-shoes.com.